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ODERSA association · Taking Part programmeIndependent educational site. Not an official website of the European Union.

File EU 2018/302 · 14

Geo-blocking at the checkout

The same headphones, 154 € on the Belgian version of the shop, 189 € on yours, and a site that forcibly sends you back “home”. The Regulation bans the silent redirect, aligns the conditions of sale, and your bank card has no wrong nationality.

Item no. 1

The address you did not type

You live in France. A price comparison showed it: the headphones you want cost 154 € on the Belgian version of an online electronics shop, and 189 € on the French version of the same site.

You type the .be address. The page loads, then jumps.

Online shopAddress bar
Address typed
the shop, .be version
Address displayed
the shop, .fr version
Message
We have redirected you to your local shop.
Price of the headphones on this version
189 € instead of 154 €
Your consent to this redirect
never requested

The played version needs JavaScript. Without it, the scene above stays readable, and every item of the file lives on its own page.