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File EU 2016/679 · 11

The marketing that never stops

Three emails a week over a purchase that is two years old. The Regulation devotes an entire paragraph to direct marketing: you object whenever you want, with no reason to give, and there is no lawful counter-offer to your objection.

Item no. 1

One email too many

Two years ago you bought a pair of hiking boots from an online shop. One order, just the one, no account ever created.

For the past few weeks the pace has changed: three emails a week, offers, reminders, last chances. This morning, the eighth in the series.

Email received9:12 am

Subject: last hours for the trails collection.

Our bestsellers are heading out again. Your favourite boots have a little sister, and she will not wait past the weekend.

Find your personalised selection in your account area.

You are receiving this message because you are one of our customers. To manage your preferences, see the link at the bottom of the page.

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