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English
By RightEuropean rights, in situation
ODERSA association · Rights programmeIndependent educational site. Not an official website of the European Union.

File EU 2016/679 · 11

The marketing that never stops

Three emails a week over a purchase that is two years old. The Regulation devotes an entire paragraph to direct marketing: you object whenever you want, with no reason to give, and there is no lawful counter-offer to your objection.

Item no. 1

One email too many

Two years ago you bought a pair of hiking boots from an online shop. One order, just the one, no account ever created.

For the past few weeks the pace has changed: three emails a week, offers, reminders, last chances. This morning, the eighth in the series.

Email received9:12 am

Subject: last hours for the trails collection.

Our bestsellers are heading out again. Your favourite boots have a little sister, and she will not wait past the weekend.

Find your personalised selection in your account area.

You are receiving this message because you are one of our customers. To manage your preferences, see the link at the bottom of the page.

The played version needs JavaScript. Without it, the scene above stays readable, and every item of the file lives on its own page.

File EU 2016/679

The items in this file

Every item has its own page. The situation is played here; what you keep, what you send and what you re-read live next door.

The sheet to printThe reflexes to keep, each with its official textOfficial redressThe real steps, with the links to the bodiesThe written walkthroughThe whole situation item by item, answers includedThe rights, one by oneEvery right taught on this site, with its sourceThe next situationWe have updated our terms